About
One person, personal accountability on every project.
I'm not an agency. I do the work on your project, and I report it in revenue.
I'm Dimitar, an ecommerce SEO specialist
I've done SEO for six years, the recent ones entirely focused on online stores on Shopify, WooCommerce and Magento. I work personally on every project, you talk to the person doing the work, not to an account manager.
No lock-in contracts. I mainly work with ecommerce stores, but I'm open to other sites too if I think I can actually move the needle - the right product, the right margin, a team I can execute with.
How I got here
Senior ecommerce SEO consultant
Independent work with DTC and ecommerce brands across Europe and the USA on Shopify, WooCommerce and Magento. SEO audits, technical SEO, ecommerce optimisation, local SEO and GEO (AI SEO). Reporting in organic orders and revenue, not keyword positions.
SEO & web development
Building websites and online stores with SEO baked in from day one. Affiliate, local and lead-gen projects on European and US markets. This is where the conviction was formed: SEO works best when it lives in the structure of the site, not bolted on later.
Independent contractor inside digital agencies
Worked in parallel as a freelance contractor inside several digital agencies, leading the SEO function on dozens of brands at once. That's where I learned what the process for success actually looks like: clear scope, weekly cadence, honest reporting and decisions backed by data, not gut feeling.
What I deliver now
SEO optimisation, Ecommerce SEO, SEO audit, Local SEO, Website design, Online store build, GEO · AI SEO. A different playbook per platform. Hard cap on active projects so the work stays personal.
Tools
My everyday stack
What I use to actually ship results, no abandonware.
- Shopify
- WooCommerce
- Magento
- BigCommerce
- Next.js
- Google Search Console
- Google Analytics 4
- Looker Studio
- Ahrefs
- Semrush
- Screaming Frog
- Sitebulb
- PageSpeed Insights
- Schema.org
- Figma
- ChatGPT
- Claude
- Perplexity
05 Reviews
WHAT CLIENTS SAY
I aim for a painless client experience 🥳
Quotes are published only with the client’s written consent.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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