GEO · GENERATIVE ENGINE OPTIMISATION
GEO for Bulgarian online stores, cited, not just ranked.
Google AI Overviews now serve in Bulgaria for commercial SEO queries. Being one of the 3–5 cited sources is more valuable than rank #4 organic. This is the playbook, what makes content citable, how to break the top-10 for ‘geo оптимизация’ in 90 days, and how your store wins orders coming from ChatGPT, Claude, Gemini and Perplexity.
Cited in the LLMs your customers actually use
What GEO is and why it matters now
GEO (Generative Engine Optimisation) is the discipline of optimising content so it gets picked and cited by generative search engines, Google AI Overviews, ChatGPT Search, Claude, Gemini and Perplexity. The goal is not a position in ten blue links; the goal is to be the source the AI quotes.
Why now, for a Bulgarian store: classic SERP traffic is eroding, Google AI Overviews are live on Bulgarian commercial queries. When someone asks ‘who is a good SEO specialist for an online store in Bulgaria’, ChatGPT answers with 3–5 cited domains. If you’re not on that list, you don’t exist in the new distribution.
Quick glossary
- GEO
- Generative Engine Optimisation, optimising for generative engines (ChatGPT, Claude, Gemini, Perplexity, Google AIO).
- AIO
- AI Overviews, Google’s AI-generated answer above organic results, with 3–5 cited sources.
- AEO
- Answer Engine Optimisation, optimising for direct answers (featured snippets, AIO, AI chats).
- LLM citations
- Mentions of a domain inside an LLM’s response. The metric of brand presence in the new distribution.
How AIO picks what to cite, the playbook
It’s no secret, AI Overviews and LLM chats prefer the same content patterns. Here are the steps that work for a Bulgarian site.
1. Short, AI-ready blocks
Open every post with a direct 50–80-word paragraph that literally answers the question intent. AIO prefers to cite these because they’re trivial to extract.
2. Semantic HTML, familiar hierarchy
h1 → h2 → h3 in order; lists for steps and comparisons; tables for reference. LLM parsers read structure verbatim.
3. Schema AIO actually reads
FAQPage for questions, HowTo for processes, DefinedTerm for terms, Article + about → Thing (Wikipedia entity link) for topical clarity. This very page emits all three.
4. Cite authoritative sources yourself
AIO cites content that itself cites, Wikipedia, Google Search Central, Schema.org. Linking out to them makes a post ‘safe’ for AIO to paraphrase.
5. Precision over hype
Hype phrasing (‘pioneer in AI SEO’) reduces citations. Short factual sentences with numbers win.
6. Fresh and maintained
AIO writes off stale posts fast. Set datePublished and dateModified; review every post every 3–6 months.
Schema patterns that work for GEO
FAQPage
Questions phrased in the same syntactic form AIO uses. Not ‘What does SEO include?’ but ‘What is SEO optimisation and how does it work?’
HowTo
Explicit step list + sameAs to your service pages. Wins ‘how do I do X’ queries, and those are multiplying in AIO.
DefinedTerm + DefinedTermSet
Define GEO, AEO, AIO, LLM citations with stable IDs. AIO pulls definitions from here.
Article + about → Thing
Every post targeting a head term declares an about-relation to its Wikipedia entity. AIO follows these links.
Citation elements in copy
Beyond schema, actual <cite> or links to Wikipedia / Google docs / Schema.org inside the body.
Why solo beats an agency for GEO
- 1Solo consultant, not an agency funnel, you talk to the person doing the work.
- 2Works for any niche, online stores, service businesses, B2B, local, media. Not ‘AI SEO services’ for everyone.
- 3Reporting in real outcomes - orders, leads, enquiries, not keyword positions.
- 4Month-to-month, no annual lock-in.
- 5Published pricing, €999/mo Growth, €1990/mo Scale.
- 6Quarterly public benchmark - original data, not a reprint.
GEO frequently asked questions
Does GEO replace SEO?+
No. GEO sits on top. Classic SEO stays the base, technical health, relevance, authority. GEO adds a layer of citability inside AI answers. Without the SEO foundation, GEO success doesn’t happen.
How long until results show up?+
First citations in Perplexity and Claude, 30–60 days. ChatGPT Search and Google AIO, 60–120 days. Slower than classic SEO because LLM models retrain infrequently.
How is GEO success measured?+
Number of LLM citations (ChatGPT, Claude, Gemini, Perplexity) for a defined list of buyer intents. Referral sessions from Perplexity / ChatGPT in GA4. And most importantly, organic orders that originate from those sessions.
Does GEO work for a small-town store?+
Yes. LLMs use relevance, not just authority. A local store with a clearly described service area and local reviews can be cited for ‘coffee shop on Vitosha’ before a big agency is.
How much does it cost?+
GEO is included in the Growth and Scale tiers (€999 and €1990 / mo). A standalone 90-day GEO campaign, €3,500 one-off. No annual commit.
30 minutes for a GEO playbook for your store.
Pre-call: I analyse your site + who cites you (or doesn’t) in Perplexity, ChatGPT and AIO. On the call you walk away with concrete things to do, whether we work together or not.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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