Electronics store
Tamed faceted navigation, cleaned duplicates, product schema and internal linking.
- Niche
- Electronics
- Platform
- WooCommerce
- Timeframe
- 6 months
Challenge
A WooCommerce store with more than 47,000 indexable URLs, most of them useless - every filter combination indexed separately, thousands of duplicate products, Core Web Vitals in the red.
What I did
Noindex on most facet combinations, 301s on duplicate products to canonical URLs, Product + Offer schema across the full catalogue, hub-and-spoke internal linking by category. Speed work too: image optimisation, server-side caching, React hydration cleanup.
- Noindex on most facet combinations
- 301 duplicate products to canonical pages
- Product + Offer schema across the catalogue
- Hub-and-spoke internal linking by category
Results
Indexable URLs from 47,000 down to 12,400 (only what Google should see), page load from 4.8s to 1.6s, organic traffic +143% in 6 months.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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