Natural cosmetics brand (Shopify build)
Shopify store built from scratch for a natural cosmetics brand. SERP visibility: 47 keywords in Top 3. The store runs 24/7 and replaces the Instagram-DM order flow.
- Niche
- Natural cosmetics
- Platform
- Shopify
- Timeframe
- 6 months
Challenge
A young natural-cosmetics brand selling only at markets and through Instagram DMs. Strong product, loyal customers, but every order went through manually answering messages. They wanted an online store that ran 24/7 without losing the personal feel with customers.
What I did
Shopify store from scratch with a custom theme. Catalogue structured by 4 product lines (Face, Body, Hair, Spa) × skin type × active ingredient — URL hierarchy mapped to real search demand. Product + Offer + Review schema on 100% of the 32 products. Weekly blog with guides on active ingredients (hyaluronic, niacinamide, retinol) and skin types — real buyer-intent search, not SEO filler. GA4 + GSC + Shopify Analytics wired before launch. Abandoned-cart email flow (3 emails) + post-purchase review request. Sitemap, hreflang, canonical from day 1. Outreach to lifestyle and beauty blogs.
- Shopify store built from scratch with a custom theme tuned for product pages
- Catalogue of 32 products structured by 4 product lines × skin type × active ingredient
- Product + Offer + Review schema across the full catalogue — rich snippets from day 1
- Weekly blog with guides on active ingredients and skin types — real buyer-intent search
- GA4, GSC and Shopify Analytics wired before launch — data from the first order
- Abandoned-cart email flow (3 emails) + post-purchase review request
- Sitemap, hreflang (BG/EN), canonical and robots from day 1
- Outreach to lifestyle and beauty blogs for content-driven backlinks
Results
In 6 months: from €0 organic revenue to €18,400/month. 47 keywords in Top 3. Conversion rate from organic traffic 3.2% (above the niche average of 2.1%). 62 referring domains. The owner no longer stays up until midnight answering DMs about order details.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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