Excavator services (Haskovo, Bulgaria)
New site from scratch with architecture by service and service area, schema, GBP optimization and citations in Bulgarian directories. SERP visibility from 0 to 94 keywords in Top 10. Calls jumped 5× in 4 months.
- Niche
- Excavation services · digger + dumper
- Platform
- Built from scratch + GBP
- Timeframe
- 4 months
Challenge
A family-run excavation business with real experience and equipment (Volvo BL 71 + Mercedes Atego), but no real online presence - no site, and the Google Business Profile was half-empty. Competitors from Stara Zagora and Plovdiv were outranking local firms inside Haskovo itself. Calls came only from word-of-mouth.
What I did
Built the entire site from scratch with SEO wired into the architecture - URL hierarchy mapped to real search demand, schema on every page, Core Web Vitals tuned from day one. In parallel did the full Google Business Profile optimization: services, pricing, real job-site photos, every service type. Expanded the service area to Dimitrovgrad, Lyubimets, Svilengrad and surrounding villages because most leads were coming from there. Built separate landing pages for each service - foundation excavation, septic pits, soil hauling - with pricing and FAQ. LocalBusiness + Service + FAQ schema. 30+ citations in bg-zlatnistranici, biz.bg, fakti.bg and similar directories with consistent NAP. Automated a review-request email after every completed job.
- Site built from scratch with SEO architecture baked in from day one
- Full Google Business Profile optimization - services, pricing, real job-site photos
- Service area expanded to Dimitrovgrad, Lyubimets, Svilengrad and surrounding villages
- Local landing pages per service (excavation, foundations, septic pits, hauling)
- Schema: LocalBusiness + Service + FAQ on every page
- 30+ citations in Bulgarian local directories with clean NAPs across the board
- Automated review-collection flow triggered after each completed job
Results
In 4 months: from zero online channel to position #1 in Google Maps for 'багер услуги Хасково'. Calls jumped from 8 to 42 per month, direction requests up +210%. Top-10 keywords from 0 to 94. The local channel is already full - the owner is turning down work outside the region.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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