Funeral services agency (Sofia)
A new site built from scratch, SEO-ready from day 1, plus full local SEO (GBP, NAP, citations) and content that answers real questions. From invisible on Google to Top 3 for primary searches, calls tripled in 5 months.
- Niche
- Funeral services
- Platform
- Built from scratch + GBP
- Timeframe
- 5 months
Challenge
A family funeral agency with 20+ years of experience but no online presence. When people search 'funeral services Sofia' at the worst moment, they get aggressive-marketing brands, not established local agencies. Calls came mostly from hospital referrals.
What I did
Built the site from scratch with a tone that fits the moment - no aggressive CTAs, transparent pricing, clear explanations of what each package includes. Schema on every service and FAQ for common questions (documents, timelines, costs). GBP filled with 24/7 availability, night-line phone, real photos of the venue. 30+ Bulgarian local-directory citations with consistent NAPs. Respectful review request a week after the service.
- Site built from scratch with a tone matched to the moment - dignified, calm, transparent pricing
- Full GBP optimization - 24/7 emergency availability, clear hours, night-line phone
- Service area expanded to outer Sofia neighbourhoods and surrounding municipalities
- Per-service landing pages: burial, cremation, repatriation, headstones, full packages with pricing
- Schema: LocalBusiness + Service + FAQ + Speakable on common questions
- Off-page boost: 30+ links from Bulgarian local directories + Yellow Pages BG + funeral-specific portals, consistent NAP throughout
- A respectful automated review-request flow one week after the service
Results
In 5 months: from Maps position #11 to #2 for 'траурна агенция София'. Calls jumped from 12 to 47 per month, direction requests +180%. Top-10 keywords from 0 to 78. The site itself answers the most common questions, freeing the agency to focus on the work itself.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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