Migration to Shopify
Products and URLs moved with correct 301 redirects, no drop in traffic.
- Niche
- Multi-category ecommerce
- Platform
- → Shopify
- Timeframe
- 12 weeks
Challenge
A multi-category store on an old platform that wasn't scaling. Migrations to Shopify have a bad reputation - the average is 20–40% traffic drop in the first 90 days from broken URLs and lost structure.
What I did
Full URL mapping old platform → new before day one. Preserved collection and filter URL structure. Schema and meta tags ported 1:1. Canary release - first 10% of traffic, then full cut-over. Daily monitoring for 30 days post-cut.
- Full URL mapping old platform → new
- Preserved collection and filter URL structure
- Schema and meta tags ported 1:1
- Canary release + daily monitoring for 30 days
Results
12,400 301 redirects, 8,900 keywords retained with zero loss, organic traffic 30 days post-cut-over at 104% of the week before - i.e. growing, not dropping.
Related case studies
Fashion online store
Technical foundation, reworked collections and product pages, links from relevant domains.
Electronics store
Tamed faceted navigation, cleaned duplicates, product schema and internal linking.
Home & garden
Category landing pages built on real demand and content around purchase intent.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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