Air-conditioning install & service (Sofia)
New site from scratch with a page per AC brand and a BTU calculator that earned backlinks. SERP: 124 keywords in Top 10. Local SEO + renovation-blog citations. +320% peak-season enquiries, ready for the rush.
- Niche
- HVAC / Air conditioning
- Platform
- Built from scratch + GBP
- Timeframe
- 6 months
Challenge
A starting AC installation and service company. Strong on the actual work but no online presence. Peak season is April–June, where 70% of the yearly revenue is decided. We started in October, about 6 months before the peak.
What I did
Site from scratch with brand-based architecture - a dedicated page for each of the 7 major manufacturers because people search 'AC installation Daikin', not generically. Service area expanded to 18 towns around Sofia. Seasonal content (autumn service, winter prep, how to pick an AC). BTU calculator that earned organic backlinks. Schema on every page. GBP with real photos. Outreach to renovation blogs.
- Site built from scratch with brand-specific pages (Daikin, Mitsubishi, LG, Toshiba, Gree, Midea, Fujitsu)
- Service area expanded to 18 towns and villages around Sofia
- Seasonal content - summer / winter prep guides, autumn service, how to choose an AC
- BTU power calculator based on square meters
- HomeAndConstructionBusiness + Service + FAQ schema
- GBP with real photos of installations, team, equipment
- Outreach to renovation and DIY blogs + partnership with 2 construction firms
Results
In 6 months - just in time for peak season - enquiries 25 → 105/month (+320%). Maps position for 'монтаж климатик София' from #12 to #2. 124 keywords in Top 10. 31 referring domains. The company closed May bookings by the end of April.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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