Auto repair shop (Sofia)
New site from scratch with architecture by service × brand (BMW service, Audi service, VW service). SERP: 89 keywords in Top 10. Local SEO + automotive-directory citations. 3× more calls in 5 months.
- Niche
- Auto repair & diagnostics
- Platform
- Built from scratch + GBP
- Timeframe
- 5 months
Challenge
Independent shop focused on German brands, real experience and honest pricing - but online they lost to official dealers and to Cars.bg aggregator. People search 'BMW service Sofia' and see expensive dealers, not real mechanics.
What I did
Site from scratch with architecture by service × brand - separate landing for 'BMW service', 'Audi service', 'VW service', 'Mercedes service', plus pages by specialisation (diagnostics, brakes, suspension, AC). Per-district pages in Sofia. AutomotiveBusiness + AutoRepair schema. GBP filled with real shop photos, equipment, prices. Video client reviews. Outreach to automotive forums and blogs.
- Site built from scratch with pages per specialisation (diagnostics, brakes, suspension, AC, brand-specific service)
- Brand landing pages - 'BMW service', 'Audi service', 'VW service', 'Mercedes service' - real demand per brand
- Per-district pages in Sofia (Lyulin, Mladost, Ovcha kupel, Druzhba)
- AutomotiveBusiness + AutoRepair + Service schema
- GBP filled with shop photos, equipment, team, prices for main services
- Embedded video reviews from clients (YouTube)
- Outreach to automotive blogs and forums for backlinks
Results
In 5 months: calls 18 → 62/month (3×), Maps position #7 → #1 for 'BMW сервиз София'. Direction requests +240%. Top-10 keywords 2 → 89. The shop is fully booked 2–3 weeks ahead.
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Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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