Dental practice (Plovdiv)
New site from scratch with an integrated booking system, a page per doctor and service. SERP visibility: 61 keywords in Top 10. Local SEO + GBP: #1 in Maps in Plovdiv. 4× more online bookings in 4 months.
- Niche
- Dentistry
- Platform
- Built from scratch + GBP
- Timeframe
- 4 months
Challenge
An established 4-doctor dental practice in Plovdiv. Their old 2014 WordPress site had no online booking, the GBP was half-empty. Bookings came mostly by phone and referrals. Competitors running aggressive Google Ads pushed cheap-per-service without the actual experience.
What I did
Site from scratch with an integrated online-booking system - the patient picks doctor, service and slot without calling. Dedicated pages for each of 5 core services with real pricing and time. Doctor bios with specialisations. Schema (MedicalBusiness, Dentist, MedicalProcedure). GBP filled with real practice photos, before/after cases (with patient consent). Automated review flow 48h post-visit, 1-click link. Per-district landing pages in Plovdiv.
- Site built from scratch with an integrated online-booking system (choose doctor, service, slot)
- Per-service pages (implants, orthodontics, prosthetics, endodontics, pediatric) - real descriptions, pricing, time
- MedicalBusiness + Dentist + MedicalProcedure schema
- GBP with real photos of the practice, doctors, before/after cases
- Bio page for every doctor with credentials and specialisations
- Automated review flow 48h after a visit, with a 1-click link
- Per-district landing pages in Plovdiv (Trakia, Kyuchuk Parizh, Center, Proslav)
- Off-page: 25+ links from Plovdiv and national healthcare directories (Doctorino, Superdoc, Puls.bg) with consistent NAP
Results
In 4 months: online bookings 8 → 35/month (4×), Maps position in Plovdiv #6 → #1. GBP reviews 22 → 87 (81 of them five-star). Top-10 keywords 3 → 61. The doctors say they actually have time for the work because the front desk isn't answering the phone all day.
Related case studies
Fashion online store
Technical foundation, reworked collections and product pages, links from relevant domains.
Electronics store
Tamed faceted navigation, cleaned duplicates, product schema and internal linking.
Home & garden
Category landing pages built on real demand and content around purchase intent.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
Most replies within 1-2 hours