Local SEO
Local SEO for businesses. First in Google Maps for your city.
If your customers search 'service + city', your place is in the map's top 3. That's what I do here.
What it includes
- Google Business Profile optimization
- NAP consistency and a citation audit
- Building local citations
- A reviews strategy
- Local schema and local landing pages
Which businesses
A good fit
- Dentists, lawyers, salons and services
- Restaurants and local retail
- Workshops and tradespeople with a service area
Not a fit
- Pure online store with no location (see Ecommerce SEO)
- A national brand with no local focus
Price
VAT not included. Often part of an SEO retainer.
Local audit + setup
Recommendedone-off
- Full GBP optimization
- Citation audit and plan
- A reviews strategy
All prices on this page are estimates for the most common scope. The real offer is built after our 30-minute call, when I've seen your store, your goals and your data.
Frequently asked questions
Is just a Google profile enough?
The profile is the start. Real ranking also needs citations, reviews, local pages and consistent data everywhere.
How long until I'm in the map's top 3?
Usually 2–4 months for less competitive cities and niches; longer where competition is strong.
What if my site isn't an online store?
I tailor offers for SaaS, lead-gen, local services and content sites when SEO is genuinely the right channel, same process, same transparency, just different KPIs (leads, demo bookings, sign-ups, qualified reads). For digital agencies that need senior SEO bandwidth, I also white-label.
What do reports actually look like?
Three things working together. (1) A monthly Looker Studio dashboard with organic orders and revenue (Shopify / GA4), Google traffic, top pages and a plain-language list of what shipped that month. (2) A monthly Google Search Console report, real positions, impressions, CTR, new ranking keywords and pages picking up speed. (3) Live notifications on any meaningful ranking movement: a new keyword breaking into the top 10, a traffic spike, a drop on an important page, you hear it first. Wins are packaged so you can share them in internal updates or with the board.
What access do you need during the project?
Three things only: admin access to your shop (Shopify / WooCommerce / Magento), Google Search Console and Google Analytics 4. That's it. The premium SEO tooling is on me, I run active subscriptions for Ahrefs, Screaming Frog, Sitebulb, Surfer, Looker Studio Pro and more, so you never pay for tools separately. Nothing on the site gets touched without written approval; every change goes through staging or has a tested backup.
What if we're not a good fit for each other?
It's not the end of the conversation, just the end of this engagement. We stay in touch, and I'll point you at specific people or channels that will serve you better right now, another SEO specialist, a PPC partner, an agency, a different positioning. Worst case, you walk away with a few concrete recommendations you can use immediately and a door open for a future round when the timing is better.
Case studies
Real work, on this exact service
Local business
Optimized Google Business Profile, local citations and a reviews strategy.
Excavator services (Haskovo, Bulgaria)
New site from scratch with architecture by service and service area, schema, GBP optimization and citations in Bulgarian directories. SERP visibility from 0 to 94 keywords in Top 10. Calls jumped 5× in 4 months.
Funeral services agency (Sofia)
A new site built from scratch, SEO-ready from day 1, plus full local SEO (GBP, NAP, citations) and content that answers real questions. From invisible on Google to Top 3 for primary searches, calls tripled in 5 months.
Let's talk
First, let's see if we're a good fit.
A 30-minute call, just me and you. You tell me about your store, your goals, and where you feel stuck. I tell you how I'd approach it. No slides, no pitch. If it feels right on both sides, the next step is a real SEO audit and a plan built around your store.
- You share, I show you the pathYou tell me about the business - catalogue, goals, numbers, what you've already tried. Inside the call I tell you how I'd scale you: which channels work for your case, which don't, and the order I'd run them in.
- If it's a fit, I audit your storeIf we both feel good after the call, the next step is a real audit of your store and a plan for the next 90 days. If not, no hard feelings.
- You always talk to meI work solo - no account managers in between, no junior handovers. Six years on Shopify, WooCommerce and custom ecommerce builds, and the person on the call is the person doing the work afterwards.
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